| 1.
Do you consult your Website pages to guide you in setting
up or choosing traditional marketing such as direct mail,
prospecting or media advertising? |
| Answer:
A well designed Website will form the hub of your
marketing. All you should have to do is check your
Website to know what markets you should be contacting and
with what message. |
| 2.
Did your Web Designer follow a Plan based on your overall
Marketing Plan of Action when creating your Website? |
| Answer:
Of course template Websites are not able to follow your
marketing guidelines. A template Website has to meet
everybody's needs and in doing so, meets no one's
needs. If you have a custom Website, this question
would apply to you and your Website should have been
designed based on your Marketing Plan. |
| 3.
Do you include your Web address on all your marketing
including the Signature File on all Email messages? |
| Answer:
Need I say more? Of course your Email address and
phone numbers should be included as well. |
| 4.Do
all of your communication materials have a
coordinated look and feel? |
| Answer:
Coordinating the look and feel of your marketing materials
is an important aspect of branding. |
| 5.Do
you have clearly defined long term goals and a realistic
plan for meeting them? |
| Answer:
If you do not have clearly defined long term goals, it is
time to work on this. A lot of marketing dollars are
wasted when agents pick and choose from a variety of
methods and materials without following a coordinated
plan. |
